Agile Training, Executive Coaching & Agile Consulting Services India | Business Agility

Traditional digital marketing methods require months of planning and tedious efforts for promoting the business and achieve high conversion rate. Sometimes there will be instances where the plans that were made initially during the digital marketing process will be rendered redundant by the time they get executed. A complex and month-long digital marketing process will not only eat your time but there is a bigger risk of facing failure. The answer to overcoming this challenge is ‘Agile Marketing’, which is a more dynamic and systematic way of digital marketing. What is Agile Marketing? Agile marketing is working out the given project into smaller plans or chunks and achieving each one of them in minimal time frames of a week or two weeks called ‘Sprints’.  It can also be termed as an effort based on data and analytics to source opportunities or solutions to problems, conducting tests, evaluating results and implementing decisions. Some business organizations think that they are

CREATING SELF ORGANISING AND HIGH-PERFORMANCE TEAMS The social media explosion has made us present to a human phenomena; the emergence of self-organising groups. Be it on Facebook, Twitter, Instagram etc, we get to see people converging and organising into groups based on common views, affiliations, interests, and relationships. These self-created virtual spaces facilitate shared ideas and realisations. I am sure most of us follow or participate in online self-organised forums that have been created with a common interest and a shared worldview that even you subscribe too. The intent seems clear, teams are founded on shared ownership perform better. But what is exactly the technology behind this? Is it all about setting corporate goals and giving freedom to motivated members enough to generate high performing teams? Let us examine the issue: The Structure of High Performing Teams A high performing team is first and foremost a team. Alex van der Star in his article on

When you get Agile literate, you clearly see the distinction between Coaching and Mentoring. While we can easily make a differentiation between the two by semantics and the English language, the subtlety of the variations that exist between the two can only be derived by engagement and experiential learning. This is where Agile chips in, for Agile is ‘learning on the go’. Let me amplify the same by highlighting the subtle differences between Coaching and Mentoring from an Agile perspective: The Engagement Environment Coaching is oriented towards the outcome of a specific skill or task. The focus is on specific, well-defined issues within a larger framework.  For instance, to effectively manage workflow, team building and strategic thinking one would need a content expert (coach) who is capable of enabling the coachee on how to develop these skills within the larger framework of the organisational vision and project mission. Hence, the engagement is largely confin